Sell More Radio Ads.

Free Radio Station Sales Tools


Sign Up For FREE Radio Sales Training

If you have the inclination, We can turn you into a six figure a year Radio Sales Person in just 15 days.  The size of the market does’t matter.  Your background does not matter.  Your tenacity and ability to work hard does!

Get The Radio School Ads

Save time and money, get applicants to take the course before they apply. Run the ads on your station to encourage local candidates to take the school courses before they walk through the door!

Radio Sales Telemarketing/ Cold Calling Scripts That Work!

Call Out Script


Hi! My name is__________ with ________ Broadcasting and I personally wrote and produced two radio commercials for (business name). Is (business owner name) available?


Good morning! My name is_________ with _________ Broadcasting. I’m looking for the right person to talk to about two radio commercials I personally wrote and produced for (business name). I’m hoping you can point me in the right direction.


Hi, [Prospect Name]. My name is _________ over here at ________ Broadcasting, the reason why I’m calling you is I have personally written and produced two radio commercials for [business name] that I’d love for you to listen to. We are your local radio stations _______, _______ and ________ that cover the area. Would next Tuesday or Thursday work best to present these to you?

Call Out Script (Alternate)
Hi this is __________ with _________ Broadcasting, is _______ Available?.

Hi _______ the reason for my call is that we’ve done some research on your business and our team has put together some professionally produced commercials for YOUR business. I’d / We’d like to come by next (Date) and take-up 6 minutes of your time to play them for you does (time) work for you?

Yes, This is exactly what you think it is. You will be writing 2 spec spots for the prospect when we confirm the appointment. Folks, we have a multitude of resources at our availability, starting with the top research assistant available, GOOGLE. We know what a Florist, Lawyer, Car Dealer, Dermatologist, Home Builder or any other business does. Most often the first set of commercials we will play leads to a more complete CNA and copy revisions. This presentation will hopefully accomplish that all in one trip and reduce the follow-up calls.

Some cold calling data to think about:


How much is an attempted call worth?

  • Out of all calls made, 12% result in a CNA appointment.
  • Out of all CNAs scheduled, 75% of those actually happen
  • Out of all CNAs completed we make a sale in some way, shape or form
  • Average Sale is about $6500 annually in small market radio.
  • So, each completed call is worth about $196
  • Each booked CNA is worth about $1625
  • Each Completed CNA is worth about $2166

These are NOT cumulative. They show the increase in value of the calls as they move down the funnel.

2. How many man hours to make your budget?

Our small market radio station (Murphy Broadcasting) is booking about 40 CNA appointments in two hours per week with just 5 people actively dialing.  So we are looking at 10 man hours for 40 CNA appointments.

Here Are The Best Times To Cold Call:

Read Our Sales and General Tips Blog

How To Overcome Radio Sales Objections

Radio sales is hard! influence FM wants to make your life a little easier by providing a list of ideas on how to overcome sales objections. "BUSINESS/THE ECONOMY IS KILLING ME" 1.1 Then I’m glad I came to see you today! I have some specific plans that will help...

read more

Radio’s 95th Birthday

A Short History Lesson of Radio Broadcasting While the radio signal itself is much older, the birth of broadcast radio, according to Wikipedia, is “commonly attributed to KDKA in Pittsburgh, Pennsylvania, which in October 1920 received its license and went on the air...

read more

Radio Sales School Scripts

100% Free radio sales training If your like most radio stations it is getting harder and harder finding good sales reps. That is why Chris Rolando and influence FM wanted to make it a bit easier for you. It is 100% free world class radio sales training in a box. Have...

read more

Catering To The Bottom-Feeders

Look at all of the small businesses out there that only advertise when they have sales. “20 Percent Off! 30 Percent Off!” Many of them will spend 97 percent of their advertising budgets going after the worst, most disloyal three percent that would only buy if your...

read more

What does it take to get a signed annual radio contract.

This data was taken from over 500 stations that use influence FM. Basically if a rep does 10 cold calls a week, that will equal 3 cna’s and 1 annual contract signed (on average). Now this is provided the cold call script is decent.

FREE Tri-Fold For Radio
(PDF) TriFold

(ODT) TriFold

(Power Point Coming Soon)

Get influence FM Today

Use the number one radio sales tool in the industry.

Ten Best Email Opening Lines

10. Just getting back to you

9. The rumors are true

8. I’ve completed my research for you

7. Your day is about to improve

6. Let me start with an apology

5. Urgent

4. We have lift off

3. I’ll be honest with you

2. I have an answer for you

1. Good news


contributing editor , Inc. magazine

Share This