While this method of cold calling works for any station, we are going to focus on a single AM radio station
“We are a single AM station….” “We are a single focused marketing company with an incredible AM radio station”
In my cold calling I start this way:
“Mr. Advertiser, I’ve done a little preliminary research and I think that by us working together we can both put a few coins in our pockets (you better have done the research). But there is some specific knowledge I need and I need just ten minutes face to face with you to get figure this out. I promise your time will not be wasted. I have 10 minutes open Wednesday at 3. ”
What I personally would do with $50K, Mr. Advertiser (All the numbers below are arbitrary):
Lets use 18 hours per day.
Three ads every hour is 54 ads, $162 per day.
Run Saturday through Thursday (six days per week)
STAY OFF FRIDAY!!!! leave that for the car dealers.
Now the hard part:
Rotate no less than 9 pieces of copy.
Change ALL copy every two weeks!
Do this, the campaign will succeed. Want to test me on this?
1: Put that schedule in NOW
2: The product is yourself
3: Write 9 ads about yourself
4: Change copy every two weeks
Trust me, if you sell yourself the way I am asking, you will see what it does for you. Then you can preach what it will do for THEM!