by influencefm | Jul 2, 2019 | Blog, Radio Sales Tips, Sales Blog
influence FM is in a radio station. Our software divisions operate out of Murphy Broadcasting a 7 station group in Arizona. The advantage to the software company is that we get to see first hand the successful campaigns that make the radio stations money. So we...
by influencefm | Aug 9, 2017 | Blog, Radio Sales Tips, Sales Blog
While this method of cold calling works for any station, we are going to focus on a single AM radio station “We are a single AM station….” “We are a single focused marketing company with an incredible AM radio station” In my cold calling...
by influencefm | Sep 2, 2015 | Blog, Radio Sales Tips, Sales Blog
The average sale is made on the 5th contact. The average salesman quits after two. COLD CALL CNA Closing Closing 2 CNA 2 Closing 3 Three completed CNAS per week will give you the information to make Three ANNUAL Closing calls the NEXT week, which are to be made with...
by influencefm | Jan 21, 2015 | Blog, Radio Sales Tips, Sales Blog, Uncategorized
It worked so well we stopped doing it! Question! Question! Question! You want to know the most powerful sales tool known to mankind and why is it one of the hardest things to do? It is why some people make great salespeople and others just run interference with the...
by influencefm | Aug 7, 2014 | Blog, Radio Sales Tips, Sales Blog
Altruistic? Really? Let’s be honest here, even though it makes us uncomfortable. Unless you are Mother Teresa, you seldom give a gift unless you expect a return. I know that isn’t pretty; but it is the truth. Now that we’ve gotten that out of the way, let’s make...
by influencefm | Mar 11, 2014 | Blog, Radio Sales Tips, Sales Blog
A New Approach To Cold Calling Think of this a second… We take the newest person, put them through a full series of training (hopefully), then hand them the “dead list” and tell them to “cold call”. Welcome to radio. Okay, managers stop...
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