by influencefm | Aug 7, 2014 | Blog, Radio Sales Tips, Sales Blog
Altruistic? Really? Let’s be honest here, even though it makes us uncomfortable. Unless you are Mother Teresa, you seldom give a gift unless you expect a return. I know that isn’t pretty; but it is the truth. Now that we’ve gotten that out of the way, let’s make...
by Chris Rolando | Mar 11, 2014 | Blog, Radio Sales Tips, Sales Blog
A New Approach To Cold Calling Think of this a second… We take the newest person, put them through a full series of training (hopefully), then hand them the “dead list” and tell them to “cold call”. Welcome to radio. Okay, managers stop...
by Chris Rolando | Feb 20, 2014 | Blog, Radio Sales Tips
Look at all of the small businesses out there that only advertise when they have sales. “20 Percent Off! 30 Percent Off!” Many of them will spend 97 percent of their advertising budgets going after the worst, most disloyal three percent that would only buy if your...
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