by influencefm | Jan 21, 2015 | Blog, Radio Sales Tips, Sales Blog, Uncategorized
It worked so well we stopped doing it! Question! Question! Question! You want to know the most powerful sales tool known to mankind and why is it one of the hardest things to do? It is why some people make great salespeople and others just run interference with the...
by influencefm | Aug 7, 2014 | Blog, Radio Sales Tips, Sales Blog
Altruistic? Really? Let’s be honest here, even though it makes us uncomfortable. Unless you are Mother Teresa, you seldom give a gift unless you expect a return. I know that isn’t pretty; but it is the truth. Now that we’ve gotten that out of the way, let’s make...
by influencefm | Mar 11, 2014 | Blog, Radio Sales Tips, Sales Blog
A New Approach To Cold Calling Think of this a second… We take the newest person, put them through a full series of training (hopefully), then hand them the “dead list” and tell them to “cold call”. Welcome to radio. Okay, managers stop...
by influencefm | Feb 20, 2014 | Blog, Radio Sales Tips
Look at all of the small businesses out there that only advertise when they have sales. “20 Percent Off! 30 Percent Off!” Many of them will spend 97 percent of their advertising budgets going after the worst, most disloyal three percent that would only buy if your...
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