Radio Sales Tips and More
Sell more radio with less effortSimple and effective sales techniques that we all stop using
It worked so well we stopped doing it! Question! Question! Question! You want to know the most powerful sales tool known to mankind and why is it one of the hardest things to do? It is why some people make great salespeople and others just run interference with the...
Pre-Gifting Pays Off Big In Sales
Altruistic? Really? Let’s be honest here, even though it makes us uncomfortable. Unless you are Mother Teresa, you seldom give a gift unless you expect a return. I know that isn’t pretty; but it is the truth. Now that we’ve gotten that out of the way, let’s make...
Why do we make cold calling scary?
We take the newest person, put them through a full series of training (hopefully), then hand them the “dead list” and tell them to “cold call”. Welcome to radio.
Catering To The Bottom-Feeders
Look at all of the small businesses out there that only advertise when they have sales. “20 Percent Off! 30 Percent Off!” Many of them will spend 97 percent of their advertising budgets going after the worst, most disloyal three percent that would only buy if your...
You Could Be Losing Weeks A Year With A Slow Computer
How much time are you losing each year having a slow computer? Being a webmaster I spend 50 plus hours a week using a computer. Spending so much time on a computer I have come to learn not only web development but also quite a bit about computers and their operating...
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