Radio Sales Tips and More
Sell more radio with less effortWhy Radio Stations Should Promote Themselves On-Air (And Why It Works)
Promoting your own radio station on-air can feel awkward—but it’s one of the smartest things a station can do. In a world of noisy algorithms, fake reviews, and digital chaos, radio remains clear, trusted, and personal. Here’s why reminding listeners and advertisers that radio works benefits everyone.
How to Prompt AI to Write a Great Radio Ad
Leveraging AI for Engaging Radio Ads: A Guide Artificial intelligence (AI) can be a game-changer for creating engaging radio ads. Free AI tools like ChatGPT and Google's Gemini have demonstrated their potential for generating creative content, and radio ads are no...
5 Radio Sales Ideas That Will Make You Money Now!
Why Promoting Ourselves on Our Own Airwaves Makes Sense Talking about our own radio station on our own airwaves might feel a bit like patting ourselves on the back. Like we’re standing in front of the mirror saying, “Look at us!” And if you were raised with even a...
Want to sell radio advertising better? Start by selling yourself using… wait for it… RADIO
While this method of cold calling works for any station, we are going to focus on a single AM radio station "We are a single AM station...." "We are a single focused marketing company with an incredible AM radio station" In my cold calling I start this way: "Mr....
How To Overcome Radio Sales Objections
Radio sales is hard! influence FM wants to make your life a little easier by providing a list of ideas on how to overcome sales objections. "BUSINESS/THE ECONOMY IS KILLING ME" 1.1 Then I’m glad I came to see you today! I have some specific plans that will help...
Rules for Great Selling in the Radio Industry
The average sale is made on the 5th contact. The average salesman quits after two. COLD CALL CNA Closing Closing 2 CNA 2 Closing 3 Three completed CNAS per week will give you the information to make Three ANNUAL Closing calls the NEXT week, which are to be made with...
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